This has been in the news before, but I came across this terrific Sony commercial the other day. There are some people out there like me who hadn't seen the video yet.
Not to my surprise, Japan completely humanized "Choromatsu" and unfortunately he died in 2007 at the age of 29. Needless to say he will be missed. Maybe we should have a "Choromatsu's Day" or something similar here at TZF. Okay I'll stop.