Thursday, April 29, 2010

KFC Double Down: AAR


KFC Double-down was announced on April 1st and was initially thought of to be an April Fools Joke; to my amazement it was actually released on April 12th.  The idea behind the "Sandwich" is to substitute the traditional Bun for two Fried or Grilled Chicken Breasts.  Ultimately it's the commercialization of something that's been going around the Internet for a few years now.  It started when a couple of guys decided it would be funny to see if they could get McDonalds to make them the most outrageous sandwich they could think of, so they fired up the digital camera, and negotiated with the drive thru girl to make them the "McGangbang."  The McGangbang is a Spicy McChicken sandwich stuffed in the middle of a Double Quarter-Pounder.  Their videos became minor hits in the various Internet communities, and spawned tributes and new combinations; Including a precursor to the Double Down using two Burger King Tender Crisp Chicken Sandwich patties.  

I'll be the first to admit I'm a bit of a Fast Food connoisseur.  I'm one of the few these days to actually openly admit to loving Fast Food.  As someone who travels around the world, there is nothing like being able to get a Big Mac pretty much anywhere; it tastes like home.  I saw the Double Down as the ultimate Fast Food sandwich; It's a shot across the bow to though who don't believe we the consumers can choose what we eat responsibly.  I had to try it.  I had to stand in solidarity, and vote with my wallet; for liberty and the freedom to make stupid choices.  

Boy did I make a stupid choice... 

With excitement I ordered my Double-Down.  I had to keep this memory fresh, it was first time I'd experienced the MOST AWESOME SANDWICH EVER.  I ordered a combo, I decided to skip the fries, and got Green Beans instead, this meal shouldn't be completely fried.  I headed home.  After getting situated at the table, I pull out the cardboard box, and open it expecting a crispy golden brown breasts like you see on the commercial.  Like most fast food the real life almost never does the picture any justice.  It was a little soggy and pale.  I'm guessing this had more to do with the fact it was sitting in the box steaming while I was on my way home, I can't really blame KFC for this.  I picked it up, It actually had a little weight to it, and contemplated how to attack.  As you expect, unlike a normal sandwich, two uneven chicken breasts slapped together doesn't exactly make a single congruent product; so some effort was required to decide where to start.  After picking a corner I take a bite.  Salt. Very Salty.  Something has to be really fucking salty for me to think it's too salty.  According the nutrition facts this thing has 1500mg of salt alone.  That's equivalent to one of those hungry man TV dinners.  Regardless it was still good.  The chicken was moist, and the cheese and bacon worked well together.  They should work well together as this is really just Chicken Cordon Blue.  It wasn't until I got to my third bite, and got a mouth full of the flavored Mayo they put on the thing that it all turned south.  It was at this point that I realized what I was eating, it just became too rich.  I ended up finishing. but it was not a comfortable night.  The grease and fat just made me feel awful. 

Overall I think KFC has a loser on it's hands.  It just doesn't work.  It seems like it should be the greatest thing ever, but let's be honest It's absurd.  I see them making this a limited edition annual thing like the McRib, but I don't think it will find a permanent place on the menu.