One of the stranger phenomenons I saw in Japan was the obsession with the simple Kewpie doll. Now in the US the Kewpie is a creepy carnival prize of yesteryear.
But in Japan it is a Cult Phenomenon. According to ANN this is why:
Kewpie became a household name in Japan, thanks to Q.P. Corporation's omnipresent use of the character on its mayonnaise squeeze bottles. The anime project was announced at a press conference in Tokyo on Thursday. The anime will retain the hand-drawn look of O'Neil's original illustrations.
In many of the anime and toy shops we went to there were entire wall dedicated to Kewpie doll. There was a Kewpie of every color and costume. It seemed the primary use of the Kewpie was as a phone charm, but there were keychain and fullsized kewpies as well. It was hard to pass up the Goku Kewpie I found at one store.
Who know if the show will be any good, I'm guessing not. But even so Good Job Japan, Here's a Kewpie Doll.